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The marketing layer versus the science layer of a public scientific debate
| Sphere | Operational Dynamic | Motivation / Driver |
|---|---|---|
| The Marketing Layer | Extreme, absolute camps ("100% right" vs. "100% wrong") | Engagement, book sales, trending algorithms, high-click thumbnails |
| The Science Layer | Unglamorous, nuanced consensus ("It's complicated; here is the weighing") | Methodological evaluation, weighing conflicting data points |
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